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We can't wait to help you find your dream dress!
Virtual Appointment
Are you an out of town bride? Do you want to get a head start on finding your dream dress before coming in store with your loved ones? Or do you just want to experience your "Say Yes" moment from the comfort of your own home? Opt for one of our new Virtual Consultations! Find out more on our blog "Introducing Virtual Consultations". 
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In Store Bridal Consultation
Book your complimentary 90 minute appointment with a Novelle stylist for a totally dreamy shopping experience. We are a team of professional girly girls who love everything bridal, and are dedicated to make you look and feel the best you can be on your wedding day. We love getting to know our brides and their dream weddings, so to help you find the one we will set up a call with you prior to your appointment to get to know you and your bridal style, so we can spend your whole appointment enjoying our amazing selection of wedding gowns! As of September 16, 2021 brides will be able to bring up to  THREE guests to comply with the current retail restrictions in Alberta.
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See our "Events" Page to see our upcoming Trunk Shows! If you do book during one of our exciting events, not only will you have access to our regular designers, but you will have the opportunity to try on styles usually not available in store!
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Bridesmaids and Pick Up

Please contact us directly via phone or email to book your bridesmaid consultation in our bridesmaid loft, or your first look to see your dress for the first time!

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If your desired time is not available, please call us at 780-761-0888 as we may still be able to fit you in. 
*Kindly note that we have introduced a 48 hour cancellation policy to ensure that we have enough time to reach out to our waitlist. Please contact us directly to cancel or reschedule your appointment as soon as possible. As we are now taking limited appointments due to COVID-19, we are also implementing a $75 No Show Fee. This applies to any brides who do not show up for their scheduled appointment time without warning. We are an appointment only boutique providing exceptional personalized service and we want to ensure that we can offer all of our limited spots to those on our waitlist. We appreciate your understanding at this time.*