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Now offering three ways to find your dream dress!
Virtual Appointment
Are you an out of town bride? Do you want to get a head start on finding your dream dress before coming in store with your loved ones? Or do you just want to experience your "Say Yes" moment from the comfort of your own home? Opt for one of our new Virtual Consultations! Find out more on our blog "Introducing Virtual Consultations". 
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Complimentary Bridal Consultation
Book your complimentary 90 minute appointment with a Novelle stylist for a totally dreamy shopping experience. We are a team of professional girly girls who love everything bridal, and are dedictaed to make you look and feel the best you can be on your wedding day. We love getting to know our brides and their dream weddings, so to help you find the one we will set up a call with you prior to your appointment to get to know you and your bridal style, so we can spend your whole appointment enjoying our amazing selection of wedding gowns! 

 

Introducing PRIVATE LUXE Appointments
COMING SOON
We're upgrading our Couture Consultations to offer an exclusive bridal experience, starting in September. Stay tuned for more information. 
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If your desired time is not available, please call us at 780-761-0888 as we may still be able to fit you in. Bridesmaid appointments are also available upon request. 
*Kindly note that we have introduced a 48 hour cancellation policy to ensure that we have enough time to reach out to our waitlist. Please contact us directly to cancel or reschedule your appointment as soon as possible. As we are now taking limited appointments due to COVID-19, we are also implementing a $75 No Show Fee. This applies to any brides who do not show up for their scheduled appointment time without 48 hours notice. We are an appointment only boutique providing exceptional personalized service and we want to ensure that we can offer all of our limited spots to those on our waitlist. We appreciate your understanding at this time.*