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At Novelle Bridal Shop, we’re all about finding the gown that defines extraordinary—because your journey to the altar deserves nothing less. That’s why we’re over the moon to introduce our newest luxury designer: Blanche Bridal! Straight from Australia,... Continue Reading
The Most Flattering Waistline is Back: Why the Basque Waist is the Hottest 2026 Wedding Dress Trend Hey, gorgeous brides-to-be! You’re deep in the search for your dream bridal gown, and while ballgowns and sleek sheaths are always... Continue Reading
Your Exclusive Western Canadian Preview Calling all Western Canadian Brides! Novelle Bridal is thrilled to announce an exclusive Calla Blanche Trunk Show Pop-Up, featuring the designer’s highly anticipated latest 2026 bridal collection. This is your exceptional chance to... Continue Reading
Say YES and Win Your Dream Dress! BOOK NOW We are so excited to share some incredible news with our brides—our longtime partner, Bridal Collective, is celebrating love in the most magical way this season. They’re giving brides... Continue Reading
BOOK NOW Book now for our Spring Bridal SAMPLE SALE- by appointment only. Sunday September 28th - 10am- 3pm $15 per appointment. Edmonton Location. Wedding dresses, Veils and Accessories will be available! Our BEST sale yet! Book now... Continue Reading
We are thrilled to announce some major news: Novelle Bridal Shop is now the exclusive Vancouver home of the Hayley Paige "Twice Upon A Time" collection! If you've been craving a little magic in your bridal journey, consider this... Continue Reading
Your go-to guide for finding the perfect veil! Whether you've been set on a veil since day one, or are just starting to explore, knowing the lingo can help you choose the perfect finishing touch for your... Continue Reading
Willowby Spring 2025 Trunk Show – Experience the "Aura" Collection Calling all free-spirited brides! Get ready to immerse yourself in the enchanting world of Willowby by Watters as we host the exclusive Spring 2025 Trunk Show at Novelle... Continue Reading
The highly anticipated Watters Spring 2025 Collection—Kissed by the Light—is arriving at Novelle Bridal Vancouver for a limited time from February 7-16, 2025! BOOK NOW This breathtaking collection captures the essence of romance, blending ethereal fabrics, intricate details,... Continue Reading
Vancouver & Edmonton Brides-to-be, your dream wedding gown is just an appointment away! We’re thrilled to announce the highly anticipated Fall 2024 Watters Bridal Trunk Show, coming exclusively to Novelle Bridal Shop in Vancouver and Edmonton. This special event will not only feature the... Continue Reading
Discover Madi Lane: A Perfect Blend of Style, Romance, and Modern Elegance Madi Lane, an Australian-based wedding dress designer, captures the essence of style, romance, and feminine sophistication in her creations. Her designs are perfect for the modern... Continue Reading
MWL Trunk Show Booking Mark your calendars for June 28 to July 7, 2024, and join us at Novelle Bridal in Edmonton for the exclusive Made With Love Bridal Trunk Show. This event is your chance to... Continue Reading