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  • 03/13/20 WATTERS SPRING 2020
    EVENTS NEWS

    What: Watters Bridal Spring Spotlight When: June 2020 Where: Novelle Bridal Shop, Edmonton We are so excited to invite you to our Spring 2020 Watters Wedding Dress Event! Join us in June to see the latest collection, "Sunset in... Continue Reading

  • 05/15/20 WE'RE BACK BABY!
    EVENTS NEWS

    We are so excited to announce that the store will be REOPENING on June 1st! By Appointment only.  Although things are going to look a little different at Novelle, we are so excited to open our doors once... Continue Reading

  • 04/27/20 VIRTUAL CONSULTATIONS
    EVENTS NEWS

    Introducing Virtual Consultations! Welcome ladies and congratulations on your engagement! We are so excited to help you find your dream dress and we are so grateful to be a small part in your big day. Although things look... Continue Reading

  • 03/17/20 COVID-19 STORE UPDATES
    EVENTS NEWS

    *UPDATED March 19 * We regret to inform you that our store is now CLOSED until April 1st and then we will re-assess the situation. We apologize for any inconvenience that this may cause however we feel it... Continue Reading

  • 01/22/20 BRIDAL FANTASY FEATURE
    NEWS

    Jasper, AB We recently had the pleasure of working with Bridal Fantasy Magazine, and had one of our gorgeous dresses featured on the cover of their new 2020 issue!  Bridal Fantasy is an annual publication that highlights the... Continue Reading

  • 11/09/19 NOVELLE SAMPLE SALE
    EVENTS NEWS

    What: Wedding Dress SAMPLE SALE Where: Novelle Bridal Shop, Edmonton When: Sunday March 29, 10am APPOINTMENT ONLY.   Save the date ladies! We cordially invite you to our semi-annual WEDDING DRESS SAMPLE SALE on Sunday March 29th, starting at... Continue Reading

  • 01/08/20 MADI LANE TRUNK SHOW
    EVENTS NEWS

    What: Madi Lane Spring 2020 Trunk Show When: February 7-16 Where: Novelle Bridal Shop, Edmonton . We are so excited to announce that we are bringing in the Spring 2020 Italia collection from one of our favourite designers-... Continue Reading

  • 02/23/18 WTOO TRUNK SHOW
    EVENTS NEWS

    What: WTOO by Watters 2020 TRUNK SHOW Where: Novelle Bridal Shop, Edmonton When: January 24th - February 2nd    We are so excited to be hosting our Spring 2020 WTOO by Watters Trunk Show! Not only does this... Continue Reading

  • 07/20/18 STUDIO LEVANA- TRUNK SHOW!
    BLOG EVENTS NEWS

      What: Studio Levana Plus Size Trunk Show- Spring 2020 Babe Collection Where: Novelle Bridal Shop, Edmonton When: January 10-19, 2020   Attention all gorgeous curvy brides! We are absolutely delighted to announce that we are bringing in... Continue Reading

  • 12/10/19 ÉLYSÉE - NEW DESIGNER!
    EVENTS NEWS

    This year we had the pleasure of being invited to Cancun, Mexico to view the new Spring 2020 Enzoani collections...and WOW. Words simply cannot describe how breathtaking the gowns are next season. When we arrived at the stunning... Continue Reading

  • 10/17/19 2020 BRIDAL TRENDS
    EVENTS NEWS

    Each bridal season we see a change in style trends! Last year it was all about the grandeur and classic feel of a Royal wedding influence. As we're coming into the new year, we've definitely noticed a few... Continue Reading

  • 11/19/19 PALOMA BLANCA & MIKAELLA!
    EVENTS NEWS

    It's time to announce our final designer spotlight for the month of November.....Paloma Blanca & Mikaella! We are ending on a high featuring our CANADIAN-made feature designers.  From November 22-30, every bride who says yes to one of... Continue Reading