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  • 11/09/19 BRIDAL SAMPLE SALE
    EVENTS NEWS

    What: Wedding Dress SAMPLE SALE Where: Novelle Bridal Shop, Edmonton When: Saturday December 5th & Sunday December 6th , by APPOINTMENT ONLY. To book call 780 761 0888 or email info@novellebridal.com   Save the date ladies! We cordially invite... Continue Reading

  • 08/26/20 PRIVATE LUXE APPOINTMENTS
    EVENTS NEWS

    Introducing.....Private Luxe Appointments at Novelle!  Want to take your wedding dress shopping experience to the next level? We are now offering an exclusive experience where you get to shop for your dream dress with the whole boutique to... Continue Reading

  • 10/27/20 PRONOVIAS TRUNK SHOW
    EVENTS NEWS

    What: Pronovias 2021 Collection Trunk Show When: October 30- November 8, 2020 Where: Novelle Bridal Shop, Edmonton *UPDATE- our dresses arrived a week early so they're now available to try October 30- November 8!*   We invite you... Continue Reading

  • 05/15/20 COVID-19 STORE PROTOCOLS
    EVENTS NEWS

      Although things look a little different at Novelle, we are so excited to help you find your dream dress! We've put together the following protocols to protect you and our staff, whilst still having that SAY YES... Continue Reading

  • 09/11/20 DESERT BRIDAL SHOOT
    EVENTS NEWS

    We recently had the pleasure of being part of a desert inspired bridal shoot with some amazing local vendors, featuring two of our beautiful, boho Willowby by Watters wedding dresses! We are in love with this vision for... Continue Reading

  • 09/23/20 WILLOWBY & WTOO CURVY TRUNK SHOW
    EVENTS NEWS

    What: Willowby and WTOO by Watters Curvy Babes Trunk Show  When: October 30th - November 8th  Where: Novelle Bridal Shop, Edmonton Attention all curvy babes! We are so excited to announce our very first Willowby and WTOO by... Continue Reading

  • 08/08/20 DRUMHELLER STYLED SHOOT
    EVENTS NEWS

    Drumheller, Alberta We recently had the pleasure of working with some amazing local talent with two of our favourite Willowby by Watters wedding dresses! We are in awe of the results, and cannot wait to share these gorgeous... Continue Reading

  • 08/08/20 WILLOWBY FALL 2020 TRUNK SHOW
    EVENTS NEWS TRUNK SHOW

    What: Willowby by Watters Fall 2020 Trunk Show When: August 14th - 23rd Where: Novelle Bridal Shop, Edmonton Willowby's newest collection, 'Lovestruck', is perfectly dreamy with all of the romantic vibes you've had your heart set on. This... Continue Reading

  • 05/22/20 2021 STYLE TRENDS
    EVENTS NEWS

    Time to get your wish list ready! We recently had the absolute pleasure of selecting brand new wedding dresses from our designers, arriving in store Fall 2020. We always browse these gorgeous gowns with our brides in mind,... Continue Reading

  • 06/15/20 ETHEREAL IRIDESCENCE SHOOT
    EVENTS NEWS

    We recently had the pleasure of working with some incredible local vendors on this Ethereal Iridescence shoot using two of our super fun and sparkling wedding dresses! We are so excited to announce that it has now been featured... Continue Reading