Angel

What made you start Novelle?

Back in 2008, when I was searching for my own wedding dress, the options felt pretty limited and the shopping experience just wasn’t what I’d hoped for. I never did find the dress, and it’s something I still think about. But that experience ended up inspiring me to start Novelle. I wanted to create a space where brides feel welcome, supported, and truly excited about finding their perfect dress. Most importantly, I wanted to give them the kind of experience I wish I had.

What is your favourite wedding dress in the store?

It’s so hard to choose just one, but I’ve always had a soft spot for lace gowns, especially those made with Alençon or Chantilly lace. There’s something timeless, elegant, and incredibly romantic about them. Lace adds such beautiful texture and detail, and it works effortlessly across different silhouettes. It’s the kind of fabric that never goes out of style and always feels classic.

Best part of working at Novelle Bridal Shop:

The best part is getting to work one on one with brides and be part of such a special moment in their lives. Building a connection through the journey of finding their perfect dress and seeing just how happy they are when they do is truly heartwarming and rewarding. I feel incredibly lucky to do what I do every day.