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Each bridal season we see a change in style trends! Last year it was all about the grandeur and classic feel of a Royal wedding influence. As we're coming into the new year, we've definitely noticed a few... Continue Reading
It's time to announce our final designer spotlight for the month of November.....Paloma Blanca & Mikaella! We are ending on a high featuring our CANADIAN-made feature designers. From November 22-30, every bride who says yes to one of... Continue Reading
November 15-21st Our third designer feature is for the impeccable Enzoani and Blue by Enzoani gowns! Every bride who says YES to one of their gorgeous dresses between November 15th and the 21st, will receive 10% off a... Continue Reading
November 8th- 14th We've been absolutely in love with all of the Madi Lane gowns since we brought in this designer earlier this year. Within a few short months, it has fast become one of our more... Continue Reading
Congratulations, you're engaged!! We are so excited for you to now find your dream dress, but I'm sure it can feel a little overwhelming at the beginning, right? What style do I want? Do I want sleeves? Who... Continue Reading
We are so incredibly excited to share with you the extremely early arrival of some of our SPRING 2020 wedding dresses! Hot off the runway, we are so lucky to have a selection of the very latest... Continue Reading
"In the Name of Love"- NEW collection! Made With Love, available exclusively at Novelle Bridal in Edmonton, has always been one of our store favourites! The incredible, fashion-forward creations by Carla always amaze us - and there are... Continue Reading
It's that time of year again ladies, and this time it's bigger and better!! Join us on Sunday February 17th, 12 - 4pm for our Designer SAMPLE SALE with some AMAZING discounts. It can be a very fast... Continue Reading
We are so excited to finally announce the arrival of our latest designer- Maggie Sottero! Inspired by the modern romantics, the big adventures and happy surprises, Maggie Sottero aims to create graceful and timeless bridal looks with a... Continue Reading
Ever since the new collections from Willowby & WTOO were previewed at bridal fashion week this Spring, we have been so excited for them to arrive in store to share with all of you beautiful brides to be!... Continue Reading
We are so excited to share the arrival of THREE new beautiful gowns from Theia White Collection. Theia Bridal is known for their exquisite beading, chic & simple silhouettes, as well as impeccable tailoring that accentuates every body type.... Continue Reading
Ever since the Royal engagement was announced, we’ve all been asking the same question: What will she wear?! Will Markle Sparkle?! But you don’t have to marry a Prince to look and feel like a Princess. Look no further than... Continue Reading