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  • 09/13/18 MAGGIE SOTTERO- NEW ARRIVALS
    EVENTS NEWS SOTTERO AND MIDGLEY

    We are so excited to finally announce the arrival of our latest designer- Maggie Sottero!  Inspired by the modern romantics, the big adventures and happy surprises, Maggie Sottero aims to create graceful and timeless bridal looks with a... Continue Reading

  • 08/03/18 NEW- LOVEBIRD JEWELRY COLLECTIVE

    This week we had the sparkly surprise of new pieces from Lovebird Jewelry Collective: Individually designed, heirloom quality jewelry for the modern bride.  These bespoke bridal accessories are created to highlight your individual style as your wedding day... Continue Reading

  • 06/20/18 LOVE HER BUT LEAVE HER WILD

    She is fearless, strong and has an eye for adventure! We love how 'Hue of Blue Photography" has captured the inner fire that the right gown makes you feel. You carry yourself differently, your personality shines, you're strikingly... Continue Reading

  • 06/18/18 NEW GOWNS!- THEIA WHITE COLLECTION
    BLOG EVENTS NEWS

    We are so excited to share the arrival of THREE new beautiful gowns from Theia White Collection. Theia Bridal is known for their exquisite beading, chic & simple silhouettes, as well as impeccable tailoring that accentuates every body type.... Continue Reading

  • 05/10/18 GOWNS FIT FOR A PRINCESS
    EVENTS NEWS

    Ever since the Royal engagement was announced, we’ve all been asking the same question: What will she wear?! Will Markle Sparkle?! But you don’t have to marry a Prince to look and feel like a Princess. Look no further than... Continue Reading

  • 05/08/18 THE WEDDING PERFUME

    We are very proud to announce that we now carry Coulombe Perfume in store here at Novelle Bridal Shop, Edmonton. A scent created by one of our brides, it is designed to trigger those beautiful memories of love and... Continue Reading

  • 04/18/18 EPCOR TOWER STYLED SHOOT
    EVENTS NEWS

    Earlier this month we had the absolute pleasure of collaborating with some amazing local vendors to create a stunning styled shoot at Epcor tower here in Edmonton. This modern, industrial space was the backdrop for two our ultra glamourous Berta... Continue Reading

  • 04/12/18 APRIL 2018 NEW ARRIVALS
    EVENTS NEWS

    What's new at Novelle Bridal Shop  We’re always so excited to share our new arrivals with you and we’ve had some GORGEOUS gowns arrive this month. Have you had chance to come by and try these on? There really... Continue Reading

  • 03/29/18 SAMPLE SALE 2018
    EVENTS NEWS

      YOU ARE INVITED! On Sunday April 8th we will be hosting our annual Sample Sale at Novelle Bridal Shop in Edmonton! Pop by anytime between 10am to 3pm for your chance to find your dream dress at up to... Continue Reading

  • 03/27/18 ADRIANNA PAPELL BRIDESMAID'S COLLECTION
    EVENTS NEWS

    We are so incredibly excited to announce the arrival our new bridesmaid and special occasion collection, Adrianna Papell exclusively available in Novelle Bridal Shop in Edmonton! Whether you’re looking for that unique look for your bridesmaids or are... Continue Reading