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  • 10/16/19 SPRING 2020 NOW IN STORE!
    EVENTS NEWS

      We are so incredibly excited to share with you the extremely early arrival of some of our SPRING 2020 wedding dresses! Hot off the runway, we are so lucky to have a selection of the very latest... Continue Reading

  • 10/17/19 NEW MADE WITH LOVE
    2020 BRIDE EVENTS MADE WITH LOVE NEW WEDDING DRESS NEWS

     "In the Name of Love"- NEW collection! Made With Love, available exclusively at Novelle Bridal in Edmonton, has always been one of our store favourites! The incredible, fashion-forward creations by Carla always amaze us - and there are... Continue Reading

  • 10/16/19 JASPER ELOPEMENT STYLED SHOOT

    Aspen & Ash Photography We are so excited to finally share the images from this gorgeous elopement styled shoot in Jasper featuring our Jaycee gown by Willowby. Now featured in Rocky Mountain Bride, the photographer shared their inspiration for... Continue Reading

  • 08/12/19 WATTERS & WILLOWBY FALL 2019

      Watters Wedding Dresses- Fall 2019 Trunk Show September 6th - 8th  "The Great Expanse" 'Across oceans of time, you've sought-and thankfully found- the love of your life. We've gone just as far to curate the dreamy designs... Continue Reading

  • 08/10/19 MADI LANE HAS ARRIVED!

    The wait is finally over ladies! We are so excited to announce the arrival of a brand new designer, exclusive to Novelle Bridal in Edmonton: Madi Lane! All the way from the beautiful beaches of Byron Bay, Australia,... Continue Reading

  • 06/05/19 SURPRISE SAMPLE SALE

    Save the date ladies! On the evening of June 21st we will be hosting a surprise designer bridal gown sample sale, with dresses up to 80% off!!!Priced to sell, this is an event you won't want to miss.... Continue Reading

  • 04/08/19 PEI ELOPEMENT SHOOT

    The details in this elopement style shoot are absolutely breathtaking. Based on the stunning Prince Edward Island, we love the use of the vibrant real flowers to accessorize throughout and the intimate moments created that will last a... Continue Reading

  • 02/05/19 SAMPLE SALE FAQ
    NEWS SAMPLE SALE

    It's that time of year again ladies, and this time it's bigger and better!! Join us on Sunday February 17th, 12 - 4pm for our Designer SAMPLE SALE with some AMAZING discounts. It can be a very fast... Continue Reading