MENU
BOOK AN APPOINTMENT
BOOK NOW Book now for our Spring Bridal SAMPLE SALE- by appointment only. Sunday April 12th - 10am- 4pm Edmonton Location. Wedding dresses, Veils and Accessories will be available! Our BEST sale yet! Book now for this APPOINTMENT... Continue Reading
Join us in our Edmonton store March 27 - April 5 to see a selection of our favourite new and classic styles from MWL bridal! Available exclusively at Novelle Bridal Shop in Edmonton. Book Now This is the perfect... Continue Reading
Join us in store to see a sneak peak of the brand new Spring 2026 Watters Collection " Something Borrowed" Vancouver: February 20 - March 1, 2026 Edmonton: March 6- 8, 2026 Book Now Something Borrowed is... Continue Reading
Join us in our Edmonton store February 6 - February 22, 2026 to have the chance to try on the stunning Canadian Designed & Made gowns from Astrid & Mercedes. Book Now From Canadian designer Lee-Ann Belter:... Continue Reading
Introducing the New MWL Collection at Novelle Bridal Edmonton BOOK NOW We are absolutely bursting with excitement to announce the arrival of one of the most anticipated collections of the year: “First Light” by MWL Straight from the... Continue Reading
At Novelle Bridal Shop, we’re all about finding the gown that defines extraordinary—because your journey to the altar deserves nothing less. That’s why we’re over the moon to introduce our newest luxury designer: Blanche Bridal! Straight from Australia,... Continue Reading
The Most Flattering Waistline is Back: Why the Basque Waist is the Hottest 2026 Wedding Dress Trend Hey, gorgeous brides-to-be! You’re deep in the search for your dream bridal gown, and while ballgowns and sleek sheaths are always... Continue Reading
Your Exclusive Western Canadian Preview Calling all Western Canadian Brides! Novelle Bridal is thrilled to announce an exclusive Calla Blanche Trunk Show Pop-Up, featuring the designer’s highly anticipated latest 2026 bridal collection. This is your exceptional chance to... Continue Reading
Say YES and Win Your Dream Dress! BOOK NOW We are so excited to share some incredible news with our brides—our longtime partner, Bridal Collective, is celebrating love in the most magical way this season. They’re giving brides... Continue Reading
We are thrilled to announce some major news: Novelle Bridal Shop is now the exclusive Vancouver home of the Hayley Paige "Twice Upon A Time" collection! If you've been craving a little magic in your bridal journey, consider this... Continue Reading
Your go-to guide for finding the perfect veil! Whether you've been set on a veil since day one, or are just starting to explore, knowing the lingo can help you choose the perfect finishing touch for your... Continue Reading
Willowby Spring 2025 Trunk Show – Experience the "Aura" Collection Calling all free-spirited brides! Get ready to immerse yourself in the enchanting world of Willowby by Watters as we host the exclusive Spring 2025 Trunk Show at Novelle... Continue Reading