Surprise Sample Sale


Save the date ladies! On the evening of June 21st we will be hosting a surprise designer bridal gown sample sale, with dresses up to 80% off!!!

Priced to sell, this is an event you won't want to miss. Featuring designers such as Pronovias, Mikaella, Made With Love, Willowby, Watters, Blue WIllow, Chic Nostalgia, Allure, Theia White, Maggie Sottero and Eve of Milady!

To make this a special experience for you and your guests we will be accepting APPOINTMENTS ONLY. No walk ins allowed. To book, call us on 780 761 0888 or email . 


Want to find out more? We've put together an FAQ to make finding your dream dress at a discount that much easier: 


What is a Sample Sale?

A sample sale is a special event that usually only happens once or twice a year, where the floor models are sold for a heavily discounted price. 

Who is a Sample Sale ideal for?

This is a great opportunity to find a great deal on a dress that may have previously been out of budget. It's also perfect for brides with a short timeline who may not have time to order a new gown, as you get to walk away with your dream dress that same day!

This would be my first time shopping for a wedding dress, do you recommend this event for me?

We don't recommend a sample sale for your first time shopping. It's a very fast paced environment where you can only try a limited number of gowns. We suggest knowing exactly what you like beforehand, and be ready to make a FAST decision. 

How many guests can I bring?

This is a very busy event so we ask that you bring a maximum of 2 guests only. 

Will all of Novelle's sample gowns be included in the sale?

No they won't. We have chosen a selection of gowns to include in the sale and we will be releasing sneak peaks leading up to the event on social media. 

Can I put a dress on hold? 

We won't be accepting any holds for gowns. If you have a particular gown in mind that you'd like to purchase we recommend aiming to book one of the earlier appointment slots. 

How do I book an appointment?

Please call the store on 780 761 0888 or email: For this event we won't be accepting online bookings. 

Can I come without an appointment?

We won't be accepting walk in appointments for this event. 

If I change my mind, can I return the dress?

Unfortunately not. Everything will be final sale and sold as is. We have taken into consideration the condition of the gowns and have discounted them accordingly. 


Is there anything else you'd like to know? Please message the store to find out more. 

We can't wait to help you find your dream dress!!