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What: Watters Bridal Spring Spotlight When: June 2020 Where: Novelle Bridal Shop, Edmonton We are so excited to invite you to our Spring 2020 Watters Wedding Dress Event! Join us in June to see the latest collection, "Sunset in... Continue Reading
We are so excited to announce that the store will be REOPENING on June 1st! By Appointment only. Although things are going to look a little different at Novelle, we are so excited to open our doors once... Continue Reading
Introducing Virtual Consultations! Welcome ladies and congratulations on your engagement! We are so excited to help you find your dream dress and we are so grateful to be a small part in your big day. Although things look... Continue Reading
*UPDATED March 19 * We regret to inform you that our store is now CLOSED until April 1st and then we will re-assess the situation. We apologize for any inconvenience that this may cause however we feel it... Continue Reading
What: Wedding Dress SAMPLE SALE Where: Novelle Bridal Shop, Edmonton When: Sunday March 29, 10am APPOINTMENT ONLY. Save the date ladies! We cordially invite you to our semi-annual WEDDING DRESS SAMPLE SALE on Sunday March 29th, starting at... Continue Reading
What: Madi Lane Spring 2020 Trunk Show When: February 7-16 Where: Novelle Bridal Shop, Edmonton . We are so excited to announce that we are bringing in the Spring 2020 Italia collection from one of our favourite designers-... Continue Reading
What: WTOO by Watters 2020 TRUNK SHOW Where: Novelle Bridal Shop, Edmonton When: January 24th - February 2nd We are so excited to be hosting our Spring 2020 WTOO by Watters Trunk Show! Not only does this... Continue Reading
What: Studio Levana Plus Size Trunk Show- Spring 2020 Babe Collection Where: Novelle Bridal Shop, Edmonton When: January 10-19, 2020 Attention all gorgeous curvy brides! We are absolutely delighted to announce that we are bringing in... Continue Reading
This year we had the pleasure of being invited to Cancun, Mexico to view the new Spring 2020 Enzoani collections...and WOW. Words simply cannot describe how breathtaking the gowns are next season. When we arrived at the stunning... Continue Reading
Each bridal season we see a change in style trends! Last year it was all about the grandeur and classic feel of a Royal wedding influence. As we're coming into the new year, we've definitely noticed a few... Continue Reading
It's time to announce our final designer spotlight for the month of November.....Paloma Blanca & Mikaella! We are ending on a high featuring our CANADIAN-made feature designers. From November 22-30, every bride who says yes to one of... Continue Reading
Novelle Bridal Shop, Edmonton- Alberta Bridesmaid Dress SAMPLE SALE Friday November 29th: 12- 7pm . . SAVE THE DATE ladies! We will be having our annual Bridesmaid Sample Dress SALE on Friday November 29th. Save hundreds of dollars... Continue Reading