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Drumheller, Alberta We recently had the pleasure of working with some amazing local talent with two of our favourite Willowby by Watters wedding dresses! We are in awe of the results, and cannot wait to share these gorgeous... Continue Reading
What: Willowby by Watters Fall 2020 Trunk Show When: August 14th - 23rd Where: Novelle Bridal Shop, Edmonton Willowby's newest collection, 'Lovestruck', is perfectly dreamy with all of the romantic vibes you've had your heart set on. This... Continue Reading
Time to get your wish list ready! We recently had the absolute pleasure of selecting brand new wedding dresses from our designers, arriving in store Fall 2020. We always browse these gorgeous gowns with our brides in mind,... Continue Reading
What: Watters Fall 2020 Trunk Show When: July 17- 27th Where: Novelle Bridal Shop, Edmonton We have had so much fun with our recent Spring 2020 Watters Trunk Show, that we are so excited to announce that... Continue Reading
We recently had the pleasure of working with some incredible local vendors on this Ethereal Iridescence shoot using two of our super fun and sparkling wedding dresses! We are so excited to announce that it has now been featured... Continue Reading
What: WTOO by Watters Fall 2020 Event When: July 3-13th Where: Novelle Bridal Shop, Edmonton *UPDATE* Extended from one weekend to two! Now in store July 3rd-13th ! Book your bridal appointment with us on the weekend... Continue Reading
Behind the Scenes: Mikaella & Paloma Blanca Made in Canada, with love. We know we are not alone in being inspired by the bravery of our healthcare workers around the world. These amazing people are working on the... Continue Reading
What: Watters Bridal Spring Spotlight When: June 2020 Where: Novelle Bridal Shop, Edmonton We are so excited to invite you to our Spring 2020 Watters Wedding Dress Event! Join us in June to see the latest collection, "Sunset in... Continue Reading
*Updated June 12* We are so excited to announce that the store will be REOPENING on June 1st! By Appointment only. Although things are going to look a little different at Novelle, we are so excited to open... Continue Reading
Introducing Virtual Consultations! Welcome ladies and congratulations on your engagement! We are so excited to help you find your dream dress and we are so grateful to be a small part in your big day. Although things look... Continue Reading
*UPDATED March 19 * We regret to inform you that our store is now CLOSED until April 1st and then we will re-assess the situation. We apologize for any inconvenience that this may cause however we feel it... Continue Reading
What: Wedding Dress SAMPLE SALE Where: Novelle Bridal Shop, Edmonton When: Sunday March 29, 10am APPOINTMENT ONLY. Save the date ladies! We cordially invite you to our semi-annual WEDDING DRESS SAMPLE SALE on Sunday March 29th, starting at... Continue Reading