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What: Pronovias 2021 Collection Trunk Show When: November 6-8, 2020 Where: Novelle Bridal Shop, Edmonton We invite you to join us for a special 2021 curated collection of stunning Pronovias gowns for one weekend only! See a handpicked... Continue Reading
With lots of brides having to store their wedding dresses longer than initially expected, we wanted to give you a guide on what is the best way to safely store your dress to keep it looking fabulous for... Continue Reading
Although things look a little different at Novelle, we are so excited to help you find your dream dress! We've put together the following protocols to protect you and our staff, whilst still having that SAY YES... Continue Reading
We recently had the pleasure of being part of a desert inspired bridal shoot with some amazing local vendors, featuring two of our beautiful, boho Willowby by Watters wedding dresses! We are in love with this vision for... Continue Reading
What: Willowby and WTOO by Watters Curvy Babes Trunk Show When: October 30th - November 8th Where: Novelle Bridal Shop, Edmonton Attention all curvy babes! We are so excited to announce our very first Willowby and WTOO by... Continue Reading
Introducing.....Private Luxe Appointments at Novelle! Want to take your wedding dress shopping experience to the next level? We are now offering an exclusive experience where you get to shop for your dream dress with the whole boutique to... Continue Reading
Drumheller, Alberta We recently had the pleasure of working with some amazing local talent with two of our favourite Willowby by Watters wedding dresses! We are in awe of the results, and cannot wait to share these gorgeous... Continue Reading
What: Willowby by Watters Fall 2020 Trunk Show When: August 14th - 23rd Where: Novelle Bridal Shop, Edmonton Willowby's newest collection, 'Lovestruck', is perfectly dreamy with all of the romantic vibes you've had your heart set on. This... Continue Reading
Time to get your wish list ready! We recently had the absolute pleasure of selecting brand new wedding dresses from our designers, arriving in store Fall 2020. We always browse these gorgeous gowns with our brides in mind,... Continue Reading
What: Watters Fall 2020 Trunk Show When: July 17- 27th Where: Novelle Bridal Shop, Edmonton We have had so much fun with our recent Spring 2020 Watters Trunk Show, that we are so excited to announce that... Continue Reading
We recently had the pleasure of working with some incredible local vendors on this Ethereal Iridescence shoot using two of our super fun and sparkling wedding dresses! We are so excited to announce that it has now been featured... Continue Reading
What: WTOO by Watters Fall 2020 Event When: July 3-13th Where: Novelle Bridal Shop, Edmonton *UPDATE* Extended from one weekend to two! Now in store July 3rd-13th ! Book your bridal appointment with us on the weekend... Continue Reading