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  • 11/06/19 BRIDESMAID SAMPLE SALE
    EVENTS NEWS

    Novelle Bridal Shop, Edmonton- Alberta Bridesmaid Dress SAMPLE SALE Friday November 29th: 12- 7pm . . SAVE THE DATE ladies! We will be having our annual Bridesmaid Sample Dress SALE on Friday November 29th. Save hundreds of dollars... Continue Reading

  • 10/17/19 ENZOANI- DESIGNER SPOTLIGHT
    EVENTS NEWS

    November 15-21st  Our third designer feature is for the impeccable Enzoani and Blue by Enzoani gowns! Every bride who says YES to one of their gorgeous dresses between November 15th and the 21st, will receive 10% off a... Continue Reading

  • 10/30/19 STORE SPOTLIGHT- MADI LANE
    EVENTS NEWS

    November 8th- 14th    We've been absolutely in love with all of the Madi Lane gowns since we brought in this designer earlier this year. Within a few short months, it has fast become one of our more... Continue Reading

  • 10/16/19 SPRING 2020 NOW IN STORE!
    EVENTS NEWS

      We are so incredibly excited to share with you the extremely early arrival of some of our SPRING 2020 wedding dresses! Hot off the runway, we are so lucky to have a selection of the very latest... Continue Reading

  • 10/17/19 NEW MADE WITH LOVE
    2020 BRIDE EVENTS MADE WITH LOVE NEW WEDDING DRESS NEWS

     "In the Name of Love"- NEW collection! Made With Love, available exclusively at Novelle Bridal in Edmonton, has always been one of our store favourites! The incredible, fashion-forward creations by Carla always amaze us - and there are... Continue Reading

  • 07/20/18 STUDIO LEVANA- TRUNK SHOW!
    BLOG EVENTS NEWS

    Attention all gorgeous curvy brides! We are absolutely delighted to announce that we are bringing back the gorgeous Studio Levana Bridal gowns in store December 1- 23rd ! After such a successful pop up show last September we couldn't... Continue Reading

  • 09/13/18 MAGGIE SOTTERO- NEW ARRIVALS
    EVENTS NEWS SOTTERO AND MIDGLEY

    We are so excited to finally announce the arrival of our latest designer- Maggie Sottero!  Inspired by the modern romantics, the big adventures and happy surprises, Maggie Sottero aims to create graceful and timeless bridal looks with a... Continue Reading

  • 06/18/18 NEW GOWNS!- THEIA WHITE COLLECTION
    BLOG EVENTS NEWS

    We are so excited to share the arrival of THREE new beautiful gowns from Theia White Collection. Theia Bridal is known for their exquisite beading, chic & simple silhouettes, as well as impeccable tailoring that accentuates every body type.... Continue Reading

  • 05/10/18 GOWNS FIT FOR A PRINCESS
    EVENTS NEWS

    Ever since the Royal engagement was announced, we’ve all been asking the same question: What will she wear?! Will Markle Sparkle?! But you don’t have to marry a Prince to look and feel like a Princess. Look no further than... Continue Reading

  • 04/18/18 EPCOR TOWER STYLED SHOOT
    EVENTS NEWS

    Earlier this month we had the absolute pleasure of collaborating with some amazing local vendors to create a stunning styled shoot at Epcor tower here in Edmonton. This modern, industrial space was the backdrop for two our ultra glamourous Berta... Continue Reading

  • 04/12/18 APRIL 2018 NEW ARRIVALS
    EVENTS NEWS

    What's new at Novelle Bridal Shop  We’re always so excited to share our new arrivals with you and we’ve had some GORGEOUS gowns arrive this month. Have you had chance to come by and try these on? There really... Continue Reading