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  • 02/23/18 WTOO TRUNK SHOW
    EVENTS NEWS

    What: WTOO by Watters 2020 TRUNK SHOW Where: Novelle Bridal Shop, Edmonton When: January 24th - February 2nd    We are so excited to be hosting our Spring 2020 WTOO by Watters Trunk Show! Not only does this... Continue Reading

  • 07/20/18 STUDIO LEVANA- TRUNK SHOW!
    BLOG EVENTS NEWS

      What: Studio Levana Plus Size Trunk Show- Spring 2020 Babe Collection Where: Novelle Bridal Shop, Edmonton When: January 10-19, 2020   Attention all gorgeous curvy brides! We are absolutely delighted to announce that we are bringing in... Continue Reading

  • 12/10/19 ÉLYSÉE - NEW DESIGNER!
    EVENTS NEWS

    This year we had the pleasure of being invited to Cancun, Mexico to view the new Spring 2020 Enzoani collections...and WOW. Words simply cannot describe how breathtaking the gowns are next season. When we arrived at the stunning... Continue Reading

  • 10/17/19 2020 BRIDAL TRENDS
    EVENTS NEWS

    Each bridal season we see a change in style trends! Last year it was all about the grandeur and classic feel of a Royal wedding influence. As we're coming into the new year, we've definitely noticed a few... Continue Reading

  • 11/19/19 PALOMA BLANCA & MIKAELLA!
    EVENTS NEWS

    It's time to announce our final designer spotlight for the month of November.....Paloma Blanca & Mikaella! We are ending on a high featuring our CANADIAN-made feature designers.  From November 22-30, every bride who says yes to one of... Continue Reading

  • 11/06/19 BRIDESMAID SAMPLE SALE
    EVENTS NEWS

    Novelle Bridal Shop, Edmonton- Alberta Bridesmaid Dress SAMPLE SALE Friday November 29th: 12- 7pm . . SAVE THE DATE ladies! We will be having our annual Bridesmaid Sample Dress SALE on Friday November 29th. Save hundreds of dollars... Continue Reading

  • 10/17/19 ENZOANI- DESIGNER SPOTLIGHT
    EVENTS NEWS

    November 15-21st  Our third designer feature is for the impeccable Enzoani and Blue by Enzoani gowns! Every bride who says YES to one of their gorgeous dresses between November 15th and the 21st, will receive 10% off a... Continue Reading

  • 10/30/19 STORE SPOTLIGHT- MADI LANE
    EVENTS NEWS

    November 8th- 14th    We've been absolutely in love with all of the Madi Lane gowns since we brought in this designer earlier this year. Within a few short months, it has fast become one of our more... Continue Reading

  • 10/16/19 SPRING 2020 NOW IN STORE!
    EVENTS NEWS

      We are so incredibly excited to share with you the extremely early arrival of some of our SPRING 2020 wedding dresses! Hot off the runway, we are so lucky to have a selection of the very latest... Continue Reading

  • 10/17/19 NEW MADE WITH LOVE
    2020 BRIDE EVENTS MADE WITH LOVE NEW WEDDING DRESS NEWS

     "In the Name of Love"- NEW collection! Made With Love, available exclusively at Novelle Bridal in Edmonton, has always been one of our store favourites! The incredible, fashion-forward creations by Carla always amaze us - and there are... Continue Reading

  • 09/13/18 MAGGIE SOTTERO- NEW ARRIVALS
    EVENTS NEWS SOTTERO AND MIDGLEY

    We are so excited to finally announce the arrival of our latest designer- Maggie Sottero!  Inspired by the modern romantics, the big adventures and happy surprises, Maggie Sottero aims to create graceful and timeless bridal looks with a... Continue Reading