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What: WTOO by Watters 2020 TRUNK SHOW Where: Novelle Bridal Shop, Edmonton When: January 24th - February 2nd We are so excited to be hosting our Spring 2020 WTOO by Watters Trunk Show! Not only does this... Continue Reading
What: Studio Levana Plus Size Trunk Show- Spring 2020 Babe Collection Where: Novelle Bridal Shop, Edmonton When: January 10-19, 2020 Attention all gorgeous curvy brides! We are absolutely delighted to announce that we are bringing in... Continue Reading
This year we had the pleasure of being invited to Cancun, Mexico to view the new Spring 2020 Enzoani collections...and WOW. Words simply cannot describe how breathtaking the gowns are next season. When we arrived at the stunning... Continue Reading
Each bridal season we see a change in style trends! Last year it was all about the grandeur and classic feel of a Royal wedding influence. As we're coming into the new year, we've definitely noticed a few... Continue Reading
It's time to announce our final designer spotlight for the month of November.....Paloma Blanca & Mikaella! We are ending on a high featuring our CANADIAN-made feature designers. From November 22-30, every bride who says yes to one of... Continue Reading
Novelle Bridal Shop, Edmonton- Alberta Bridesmaid Dress SAMPLE SALE Friday November 29th: 12- 7pm . . SAVE THE DATE ladies! We will be having our annual Bridesmaid Sample Dress SALE on Friday November 29th. Save hundreds of dollars... Continue Reading
November 15-21st Our third designer feature is for the impeccable Enzoani and Blue by Enzoani gowns! Every bride who says YES to one of their gorgeous dresses between November 15th and the 21st, will receive 10% off a... Continue Reading
November 8th- 14th We've been absolutely in love with all of the Madi Lane gowns since we brought in this designer earlier this year. Within a few short months, it has fast become one of our more... Continue Reading
We are so incredibly excited to share with you the extremely early arrival of some of our SPRING 2020 wedding dresses! Hot off the runway, we are so lucky to have a selection of the very latest... Continue Reading
"In the Name of Love"- NEW collection! Made With Love, available exclusively at Novelle Bridal in Edmonton, has always been one of our store favourites! The incredible, fashion-forward creations by Carla always amaze us - and there are... Continue Reading
We are so excited to finally announce the arrival of our latest designer- Maggie Sottero! Inspired by the modern romantics, the big adventures and happy surprises, Maggie Sottero aims to create graceful and timeless bridal looks with a... Continue Reading
Ever since the new collections from Willowby & WTOO were previewed at bridal fashion week this Spring, we have been so excited for them to arrive in store to share with all of you beautiful brides to be!... Continue Reading