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To celebrate our birthday we are offering 20% off all in stock and made to order accessories! You can purchase online using code "BIRTHDAY20", in store, or over phone and email if you can't make it in! We... Continue Reading
What: Watters Spring 2021 Trunk Show When: Until February 21st, 2021 Where: Novelle Bridal Shop, Edmonton Book your bridal appointment with us to see the entire new collection, Le Fleur, by Watters! "It's as delicate as flower petals... Continue Reading
What: Madi Lane Fall 2020 Trunk Show When: February 5-7 Where: Novelle Bridal Shop, Edmonton . We are so excited to announce that we are bringing in more styles from the Marrakech collection from one of our favourite designers- Madi... Continue Reading
What: Willowby Spring 2021 Trunk Show When: January 22nd- February 7th (Dates extended!) Where: Novelle Bridal Shop, Edmonton Book your bridal appointment with us anytime between January 22nd and February 7th to see the entire new collection, Kaleidoscope Skies,... Continue Reading
Introducing Virtual Consultations! Welcome ladies and congratulations on your engagement! We are so excited to help you find your dream dress and we are so grateful to be a small part in your big day. Although things look... Continue Reading
What: Yaniv Persy Lavish & Destinations Designer Pop Up When: December 12th - January 26th Where: Novelle Bridal Shop, Edmonton Until January 26th experience a curated collection of gowns from the world renowned designer Yaniv Persy! We... Continue Reading
We recently had the pleasure of working with some amazing local vendors to create this stunning shoot with these beautiful peachy tones. Perfect inspiration for a Spring/Fall wedding. Vendors: Photographer: @infusedstudios Florist: @floralsbyanita Gowns: Madi Lane & Mikaella... Continue Reading
We have the very exciting news that we are hosting a Canadian Designer Pop Up for the Vancouver based Charm Wedding Design January 15-24th, 2021! Book now for this exclusive event and have your chance to try on... Continue Reading
Behind the Scenes: Mikaella & Paloma Blanca Made in Canada, with love. We know we are not alone in being inspired by the bravery of our healthcare workers around the world. These amazing people are working on the... Continue Reading
What: WTOO by Watters Spring 2021 collection Trunk Show When: January 8 -17th, 2021 Where: Novelle Bridal Shop, Edmonton Book your bridal appointment with us January 8th - 17th to try the entire new collection from WTOO by Watters... Continue Reading
Introducing.....Private Luxe Appointments at Novelle! Want to take your wedding dress shopping experience to the next level? We are now offering an exclusive experience where you get to shop for your dream dress with the whole boutique to... Continue Reading
With lots of brides having to store their wedding dresses longer than initially expected, we wanted to give you a guide on what is the best way to safely store your dress to keep it looking fabulous for... Continue Reading