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  • 08/08/20 DRUMHELLER STYLED SHOOT
    EVENTS NEWS

    Drumheller, Alberta We recently had the pleasure of working with some amazing local talent with two of our favourite Willowby by Watters wedding dresses! We are in awe of the results, and cannot wait to share these gorgeous... Continue Reading

  • 08/08/20 WILLOWBY FALL 2020 TRUNK SHOW
    EVENTS NEWS TRUNK SHOW

    What: Willowby by Watters Fall 2020 Trunk Show When: August 14th - 23rd Where: Novelle Bridal Shop, Edmonton Willowby's newest collection, 'Lovestruck', is perfectly dreamy with all of the romantic vibes you've had your heart set on. This... Continue Reading

  • 05/22/20 2021 STYLE TRENDS
    EVENTS NEWS

    Time to get your wish list ready! We recently had the absolute pleasure of selecting brand new wedding dresses from our designers, arriving in store Fall 2020. We always browse these gorgeous gowns with our brides in mind,... Continue Reading

  • 06/15/20 ETHEREAL IRIDESCENCE SHOOT
    EVENTS NEWS

    We recently had the pleasure of working with some incredible local vendors on this Ethereal Iridescence shoot using two of our super fun and sparkling wedding dresses! We are so excited to announce that it has now been featured... Continue Reading

  • 06/15/20 WTOO TRUNK SHOW
    EVENTS NEWS

    What: WTOO by Watters Fall 2020 Event When: July 3-13th  Where: Novelle Bridal Shop, Edmonton *UPDATE* Extended from one weekend to two! Now in store July 3rd-13th !   Book your bridal appointment with us on the weekend... Continue Reading

  • 05/13/20 ATTENTION HEALTH CARE WORKERS!
    EVENTS NEWS

    Behind the Scenes: Mikaella & Paloma Blanca Made in Canada, with love.  We know we are not alone in being inspired by the bravery of our healthcare workers around the world. These amazing people are working on the... Continue Reading

  • 03/13/20 WATTERS SPRING 2020
    EVENTS NEWS

    What: Watters Bridal Spring Spotlight When: June 2020 Where: Novelle Bridal Shop, Edmonton We are so excited to invite you to our Spring 2020 Watters Wedding Dress Event! Join us in June to see the latest collection, "Sunset in... Continue Reading

  • 05/15/20 CURRENT STORE PROTOCOLS
    EVENTS NEWS

    *Updated June 12* We are so excited to announce that the store will be REOPENING on June 1st! By Appointment only.  Although things are going to look a little different at Novelle, we are so excited to open... Continue Reading

  • 04/27/20 VIRTUAL CONSULTATIONS
    EVENTS NEWS

    Introducing Virtual Consultations! Welcome ladies and congratulations on your engagement! We are so excited to help you find your dream dress and we are so grateful to be a small part in your big day. Although things look... Continue Reading

  • 03/17/20 COVID-19 STORE UPDATES
    EVENTS NEWS

    *UPDATED March 19 * We regret to inform you that our store is now CLOSED until April 1st and then we will re-assess the situation. We apologize for any inconvenience that this may cause however we feel it... Continue Reading

  • 11/09/19 NOVELLE SAMPLE SALE
    EVENTS NEWS

    What: Wedding Dress SAMPLE SALE Where: Novelle Bridal Shop, Edmonton When: Sunday March 29, 10am APPOINTMENT ONLY.   Save the date ladies! We cordially invite you to our semi-annual WEDDING DRESS SAMPLE SALE on Sunday March 29th, starting at... Continue Reading