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Introducing Virtual Consultations! Welcome ladies and congratulations on your engagement! We are so excited to help you find your dream dress and we are so grateful to be a small part in your big day. Although things look... Continue Reading
What: Yaniv Persy Lavish & Destinations Designer Pop Up When: December 12th - January 26th Where: Novelle Bridal Shop, Edmonton Until January 26th experience a curated collection of gowns from the world renowned designer Yaniv Persy! We... Continue Reading
We recently had the pleasure of working with some amazing local vendors to create this stunning shoot with these beautiful peachy tones. Perfect inspiration for a Spring/Fall wedding. Vendors: Photographer: @infusedstudios Florist: @floralsbyanita Gowns: Madi Lane & Mikaella... Continue Reading
We have the very exciting news that we are hosting a Canadian Designer Pop Up for the Vancouver based Charm Wedding Design January 15-24th, 2021! Book now for this exclusive event and have your chance to try on... Continue Reading
Behind the Scenes: Mikaella & Paloma Blanca Made in Canada, with love. We know we are not alone in being inspired by the bravery of our healthcare workers around the world. These amazing people are working on the... Continue Reading
With lots of brides having to store their wedding dresses longer than initially expected, we wanted to give you a guide on what is the best way to safely store your dress to keep it looking fabulous for... Continue Reading
We recently had the pleasure of being part of a desert inspired bridal shoot with some amazing local vendors, featuring two of our beautiful, boho Willowby by Watters wedding dresses! We are in love with this vision for... Continue Reading
Drumheller, Alberta We recently had the pleasure of working with some amazing local talent with two of our favourite Willowby by Watters wedding dresses! We are in awe of the results, and cannot wait to share these gorgeous... Continue Reading
What: Willowby by Watters Fall 2020 Trunk Show When: August 14th - 23rd Where: Novelle Bridal Shop, Edmonton Willowby's newest collection, 'Lovestruck', is perfectly dreamy with all of the romantic vibes you've had your heart set on. This... Continue Reading
Time to get your wish list ready! We recently had the absolute pleasure of selecting brand new wedding dresses from our designers, arriving in store Fall 2020. We always browse these gorgeous gowns with our brides in mind,... Continue Reading
What: Watters Fall 2020 Trunk Show When: July 17- 27th Where: Novelle Bridal Shop, Edmonton We have had so much fun with our recent Spring 2020 Watters Trunk Show, that we are so excited to announce that... Continue Reading
We recently had the pleasure of working with some incredible local vendors on this Ethereal Iridescence shoot using two of our super fun and sparkling wedding dresses! We are so excited to announce that it has now been featured... Continue Reading