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Ever since the Royal engagement was announced, we’ve all been asking the same question: What will she wear?! Will Markle Sparkle?! But you don’t have to marry a Prince to look and feel like a Princess. Look no further than... Continue Reading
Earlier this month we had the absolute pleasure of collaborating with some amazing local vendors to create a stunning styled shoot at Epcor tower here in Edmonton. This modern, industrial space was the backdrop for two our ultra glamourous Berta... Continue Reading
What's new at Novelle Bridal Shop We’re always so excited to share our new arrivals with you and we’ve had some GORGEOUS gowns arrive this month. Have you had chance to come by and try these on? There really... Continue Reading
YOU ARE INVITED! On Sunday April 8th we will be hosting our annual Sample Sale at Novelle Bridal Shop in Edmonton! Pop by anytime between 10am to 3pm for your chance to find your dream dress at up to... Continue Reading
We are so incredibly excited to announce the arrival our new bridesmaid and special occasion collection, Adrianna Papell exclusively available in Novelle Bridal Shop in Edmonton! Whether you’re looking for that unique look for your bridesmaids or are... Continue Reading
Chic: Elegant and stylishly fashionable Nostalgia: Sentimental yearning for a past beautiful memory. We are so excited to announce that we are bringing Chic Nostalgia permanently to Edmonton, and will be exclusive to Novelle Bridal! To celebrate we... Continue Reading
We are so excited to be hosting our first ever Trunk Show for Theia White Bridal Collection at Novelle Bridal Shop in Edmonton! This is a rare opportunity for our brides to try on exquisite gowns that we usually don’t... Continue Reading
As we approach the most magical time of year, the Novelle girls have fallen head over heels for the deep and romantic colors of our new Theia Bridesmaids gowns exclusively available at Novelle Bridal Shop in Edmonton! Theia’s... Continue Reading
Discovering your bridal style is not just about finding the perfect dress - it’s about finding the complete look that makes you feel amazing all day long! Finding your jewelry is all about highlighting YOU in the dress,... Continue Reading
Preparing for a day of bridal consultations is different for each of us. Jessica has “Say Yes to the Dress” is playing in the background as she readies for the morning. Shannon will tell you she needs a... Continue Reading
Stefanie and Janna from Behind the Blush have taken a few moments out of their busy schedule to chat with us about their business and love for the bridal beauty industry! The Behind the Blush team has been... Continue Reading
Whether you are tying the knot atop a mountain or in the depths of a canyon, or perhaps on a beach on the Gold Coast… Made With Love Bridal has a gown fit for the adventure-seeking bride. Designed... Continue Reading