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We are so incredibly excited to announce the arrival our new bridesmaid and special occasion collection, Adrianna Papell exclusively available in Novelle Bridal Shop in Edmonton! Whether you’re looking for that unique look for your bridesmaids or are... Continue Reading
Chic: Elegant and stylishly fashionable Nostalgia: Sentimental yearning for a past beautiful memory. We are so excited to announce that we are bringing Chic Nostalgia permanently to Edmonton, and will be exclusive to Novelle Bridal! To celebrate we... Continue Reading
We are so excited to be hosting our first ever Trunk Show for Theia White Bridal Collection at Novelle Bridal Shop in Edmonton! This is a rare opportunity for our brides to try on exquisite gowns that we usually don’t... Continue Reading
As we approach the most magical time of year, the Novelle girls have fallen head over heels for the deep and romantic colors of our new Theia Bridesmaids gowns exclusively available at Novelle Bridal Shop in Edmonton! Theia’s... Continue Reading
Discovering your bridal style is not just about finding the perfect dress - it’s about finding the complete look that makes you feel amazing all day long! Finding your jewelry is all about highlighting YOU in the dress,... Continue Reading
Preparing for a day of bridal consultations is different for each of us. Jessica has “Say Yes to the Dress” is playing in the background as she readies for the morning. Shannon will tell you she needs a... Continue Reading
Stefanie and Janna from Behind the Blush have taken a few moments out of their busy schedule to chat with us about their business and love for the bridal beauty industry! The Behind the Blush team has been... Continue Reading
Whether you are tying the knot atop a mountain or in the depths of a canyon, or perhaps on a beach on the Gold Coast… Made With Love Bridal has a gown fit for the adventure-seeking bride. Designed... Continue Reading
Anne Barge is the epitome of charm, class and grace. These qualities are infused into her picturesque designs and the attention to detail that have made her a world-renowned designer who makes every bride truly feel special. Gowns... Continue Reading
A twinkle in her eye, sparkles in her hair and a gown that glitters equally We can’t stop talking about Berta… but can you really blame us? Wearing Berta is the bridal gown equivalent of floating on clouds.... Continue Reading
We are so thrilled to be hosting another Berta event this fall. The entire all new Berta Spring 2018 Collection will be here at Novelle Bridal Shop on November 24th to 26th. For 3 days only, you are able to view... Continue Reading
We are totally obsessed over this modern yet romantic inspirational shoot we were a part of this Fall. Photographed by BRZphotography, the picturesque landscaping of Pyramid Lake featuring majestic mountains and crystal blue water was a tremendous backdrop for the ethereal tone... Continue Reading