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It's time to announce our final designer spotlight for the month of November.....Paloma Blanca & Mikaella! We are ending on a high featuring our CANADIAN-made feature designers. From November 22-30, every bride who says yes to one of... Continue Reading
November 15-21st Our third designer feature is for the impeccable Enzoani and Blue by Enzoani gowns! Every bride who says YES to one of their gorgeous dresses between November 15th and the 21st, will receive 10% off a... Continue Reading
November 8th- 14th We've been absolutely in love with all of the Madi Lane gowns since we brought in this designer earlier this year. Within a few short months, it has fast become one of our more... Continue Reading
We are so incredibly excited to share with you the extremely early arrival of some of our SPRING 2020 wedding dresses! Hot off the runway, we are so lucky to have a selection of the very latest... Continue Reading
"In the Name of Love"- NEW collection! Made With Love, available exclusively at Novelle Bridal in Edmonton, has always been one of our store favourites! The incredible, fashion-forward creations by Carla always amaze us - and there are... Continue Reading
We are so excited to finally announce the arrival of our latest designer- Maggie Sottero! Inspired by the modern romantics, the big adventures and happy surprises, Maggie Sottero aims to create graceful and timeless bridal looks with a... Continue Reading
Ever since the new collections from Willowby & WTOO were previewed at bridal fashion week this Spring, we have been so excited for them to arrive in store to share with all of you beautiful brides to be!... Continue Reading
We are so excited to share the arrival of THREE new beautiful gowns from Theia White Collection. Theia Bridal is known for their exquisite beading, chic & simple silhouettes, as well as impeccable tailoring that accentuates every body type.... Continue Reading
Ever since the Royal engagement was announced, we’ve all been asking the same question: What will she wear?! Will Markle Sparkle?! But you don’t have to marry a Prince to look and feel like a Princess. Look no further than... Continue Reading
Earlier this month we had the absolute pleasure of collaborating with some amazing local vendors to create a stunning styled shoot at Epcor tower here in Edmonton. This modern, industrial space was the backdrop for two our ultra glamourous Berta... Continue Reading
What's new at Novelle Bridal Shop We’re always so excited to share our new arrivals with you and we’ve had some GORGEOUS gowns arrive this month. Have you had chance to come by and try these on? There really... Continue Reading
YOU ARE INVITED! On Sunday April 8th we will be hosting our annual Sample Sale at Novelle Bridal Shop in Edmonton! Pop by anytime between 10am to 3pm for your chance to find your dream dress at up to... Continue Reading