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Be prepared to soak up this dreamy-as-ever bridal boudoir session we are so incredibly thrilled to be a part of with Edmonton based photographer, Barbara Rahal. Styled in our favourite gowns by Sarah Janks, the delicate lace of Gia and Briana echoes... Continue Reading
We recently swooned over your Spring 2017 collection at New York bridal week- what can our brides expect from ‘A Moment in Time’? We really wanted this to feel like the excitement of our first collection. It was inspired... Continue Reading
Save the date, YEG brides ! We are thrilled to be partnering up with our lovely 124st neighbour, Lux Beauty Boutique located in High Street to bring you "beauty, bling and bubbles"- everything a girl loves. Join us on May 27th from 5:30pm-7:00pm... Continue Reading
Recently we had the pleasure to chat to the designer behind Ivy & Aster - the wonderful Jessica Brown. Our Novelle Bridal girls absolutely adore Ivy & Aster - how did the name come about? I really wanted to... Continue Reading
"Just Beautiful Shoes" We're over-the-moon to be announcing that we're now carrying Rachel Simpson shoes online! When we travelled to NYC for Bridal Market Week last Fall, we stumbled upon Rachel Simpson shoes and it was love at... Continue Reading
It's that time of year again and we couldn't be more excited about it! Join us at Novelle Bridal Shop for our annual Sample Sale event! We've hand-selected over 100 stunning bridal gowns that we know you'll love. Whether... Continue Reading
Ok, so I know last time I said the day we got engaged was the best day of my life, but dress shopping is definitely a close second. Even though I am surrounded by beautiful brides trying on... Continue Reading
We are SO excited to be carrying the Christos collection. So much so, we'll be hosting a two week long trunk show just so that you have the exclusive chance to check out the entire 2016 collection here... Continue Reading
We’ve been celebrating Novelle’s 7th birthday all month long and are continuing to spoil our brides! What better way to spoil you than with a wedding package to help to get started with your big day and even... Continue Reading
A huge thank-you to all of our beautiful brides and sponsors for making our 7th Birthday party such a blast! We feel so incredibly lucky to have had so many amazing brides over the past 7 years. Every... Continue Reading
We had such a spectacular day at Novelle Bridal Shop celebrating our birthday this past Saturday! We spoiled all of our brides that came in that day, and we want to continue celebrating this week by spoiling you... Continue Reading
We know that brides are busy and sometimes on a tight timeline. Finding that perfect dress is not an easy task, but we're here to help you out! In order to serve you better, we are offering Sunday Bridal... Continue Reading