Adrianna Papell Bridesmaid's Collection

03/27/18 EVENTS NEWS

We are so incredibly excited to announce the arrival our new bridesmaid and special occasion collection, Adrianna Papell exclusively available in Novelle Bridal Shop in Edmonton! Whether you’re looking for that unique look for your bridesmaids or are a sexy and sophisticated mother of the bride or groom, these gowns will have you swooning. Known for their high quality fabrics, intricate beading and stunning colours, Adrianna Papell is a striking addition to our store.

Mismatched Bridesmaids

One of the best trends that has appeared in bridal over the past few years is the mismatched bridesmaid look. It enables you to highlight each individual girl’s personality and ensure that everybody looks and feels amazing! With their gorgeous sequin patterns and array of colours and textures, these gowns make it easy to nail this look time and time again. It can be a tricky thing to navigate, so here are our tips on creating a cohesive and elegant mismatched bridal party.

Firstly, pick a hue and blend colour tones from there. After the vibrant colours and jewel tones that we saw in Fall/Winter, Spring/Summer 2018’s colour trend is a lot more serene with soft blues, silvers and nudes – perfect for this look! And it’s all about balance. Don’t be afraid of going a few shades lighter or darker than your main tone as it only enriches the aesthetic. What really makes it however is mixing in prints and sparkle! And who says you should only do one? Go bold and let your bridesmaids pick their favourites and as long as you stick to the colour palette it should all come together beautifully.

Never hear the word “matronly” again!

These gowns aren’t just for the bridesmaids however! We know that finding the perfect mother of the bride or groom dress can be tricky for a lot of women as you want to compliment the colours of the wedding whilst having the perfect balance of stylish yet appropriate for the occasion. Not an easy task!  Adrianna Papell has created some stunning, timeless gowns that are far from boring. We love the classic, elegant silhouettes paired with unique necklines and beading that are right on trend. Our personal favourite is this gorgeous off-the-shoulder number – so glamourous and absolutely picture-perfect.

Adrianna Papell

If you’re as excited as we are to see these gowns book your private consultation today in our bridesmaids loft.


photo by: Chard Photography