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  • 01/03/20 STUDIO LEVANA- TRUNK SHOW!
    BLOG EVENTS NEWS

      What: Studio Levana Plus Size Trunk Show- Spring 2020 Babe Collection Where: Novelle Bridal Shop, Edmonton When: January 10-19, 2020   Attention all gorgeous curvy brides! We are absolutely delighted to announce that we are bringing in... Continue Reading

  • 12/19/19 ÉLYSÉE - NEW DESIGNER!
    EVENTS NEWS

    This year we had the pleasure of being invited to Cancun, Mexico to view the new Spring 2020 Enzoani collections...and WOW. Words simply cannot describe how breathtaking the gowns are next season. When we arrived at the stunning... Continue Reading

  • 12/16/19 2020 BRIDAL TRENDS
    EVENTS NEWS

    Each bridal season we see a change in style trends! Last year it was all about the grandeur and classic feel of a Royal wedding influence. As we're coming into the new year, we've definitely noticed a few... Continue Reading

  • 11/20/19 PALOMA BLANCA & MIKAELLA!
    EVENTS NEWS

    It's time to announce our final designer spotlight for the month of November.....Paloma Blanca & Mikaella! We are ending on a high featuring our CANADIAN-made feature designers.  From November 22-30, every bride who says yes to one of... Continue Reading

  • 11/12/19 ENZOANI- DESIGNER SPOTLIGHT
    EVENTS NEWS

    November 15-21st  Our third designer feature is for the impeccable Enzoani and Blue by Enzoani gowns! Every bride who says YES to one of their gorgeous dresses between November 15th and the 21st, will receive 10% off a... Continue Reading

  • 11/05/19 STORE SPOTLIGHT- MADI LANE
    EVENTS NEWS

    November 8th- 14th    We've been absolutely in love with all of the Madi Lane gowns since we brought in this designer earlier this year. Within a few short months, it has fast become one of our more... Continue Reading

  • 10/22/19 SPRING 2020 NOW IN STORE!
    EVENTS NEWS

      We are so incredibly excited to share with you the extremely early arrival of some of our SPRING 2020 wedding dresses! Hot off the runway, we are so lucky to have a selection of the very latest... Continue Reading

  • 10/18/19 NEW MADE WITH LOVE
    2020 BRIDE EVENTS MADE WITH LOVE NEW WEDDING DRESS NEWS

     "In the Name of Love"- NEW collection! Made With Love, available exclusively at Novelle Bridal in Edmonton, has always been one of our store favourites! The incredible, fashion-forward creations by Carla always amaze us - and there are... Continue Reading

  • 10/16/19 JASPER ELOPEMENT STYLED SHOOT

    Aspen & Ash Photography We are so excited to finally share the images from this gorgeous elopement styled shoot in Jasper featuring our Jaycee gown by Willowby. Now featured in Rocky Mountain Bride, the photographer shared their inspiration for... Continue Reading

  • 08/12/19 WATTERS & WILLOWBY FALL 2019

      Watters Wedding Dresses- Fall 2019 Trunk Show September 6th - 8th  "The Great Expanse" 'Across oceans of time, you've sought-and thankfully found- the love of your life. We've gone just as far to curate the dreamy designs... Continue Reading