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The details in this elopement style shoot are absolutely breathtaking. Based on the stunning Prince Edward Island, we love the use of the vibrant real flowers to accessorize throughout and the intimate moments created that will last a... Continue Reading
It's that time of year again ladies, and this time it's bigger and better!! Join us on Sunday February 17th, 12 - 4pm for our Designer SAMPLE SALE with some AMAZING discounts. It can be a very fast... Continue Reading
We know that starting the process to find your dream wedding dress can be a daunting one. You may not have been shopping with friends for their gowns before, or you are overwhelmed at all of the possibilities,... Continue Reading
Christmas has come early here at Novelle! Ever since seeing them glide down the runway at New York Fashion Week this October, we've been so excited to share the new styles from WTOO by Watters Spring 2019 collection.... Continue Reading
We are so excited to finally announce the arrival of our latest designer- Maggie Sottero! Inspired by the modern romantics, the big adventures and happy surprises, Maggie Sottero aims to create graceful and timeless bridal looks with a... Continue Reading
This week we had the sparkly surprise of new pieces from Lovebird Jewelry Collective: Individually designed, heirloom quality jewelry for the modern bride. These bespoke bridal accessories are created to highlight your individual style as your wedding day... Continue Reading
Ever since the new collections from Willowby & WTOO were previewed at bridal fashion week this Spring, we have been so excited for them to arrive in store to share with all of you beautiful brides to be!... Continue Reading
She is fearless, strong and has an eye for adventure! We love how 'Hue of Blue Photography" has captured the inner fire that the right gown makes you feel. You carry yourself differently, your personality shines, you're strikingly... Continue Reading
We are so excited to share the arrival of THREE new beautiful gowns from Theia White Collection. Theia Bridal is known for their exquisite beading, chic & simple silhouettes, as well as impeccable tailoring that accentuates every body type.... Continue Reading
Ever since the Royal engagement was announced, we’ve all been asking the same question: What will she wear?! Will Markle Sparkle?! But you don’t have to marry a Prince to look and feel like a Princess. Look no further than... Continue Reading
We are very proud to announce that we now carry Coulombe Perfume in store here at Novelle Bridal Shop, Edmonton. A scent created by one of our brides, it is designed to trigger those beautiful memories of love and... Continue Reading
Earlier this month we had the absolute pleasure of collaborating with some amazing local vendors to create a stunning styled shoot at Epcor tower here in Edmonton. This modern, industrial space was the backdrop for two our ultra glamourous Berta... Continue Reading