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She is fearless, strong and has an eye for adventure! We love how 'Hue of Blue Photography" has captured the inner fire that the right gown makes you feel. You carry yourself differently, your personality shines, you're strikingly... Continue Reading
We are so excited to share the arrival of THREE new beautiful gowns from Theia White Collection. Theia Bridal is known for their exquisite beading, chic & simple silhouettes, as well as impeccable tailoring that accentuates every body type.... Continue Reading
Ever since the Royal engagement was announced, we’ve all been asking the same question: What will she wear?! Will Markle Sparkle?! But you don’t have to marry a Prince to look and feel like a Princess. Look no further than... Continue Reading
We are very proud to announce that we now carry Coulombe Perfume in store here at Novelle Bridal Shop, Edmonton. A scent created by one of our brides, it is designed to trigger those beautiful memories of love and... Continue Reading
Earlier this month we had the absolute pleasure of collaborating with some amazing local vendors to create a stunning styled shoot at Epcor tower here in Edmonton. This modern, industrial space was the backdrop for two our ultra glamourous Berta... Continue Reading
What's new at Novelle Bridal Shop We’re always so excited to share our new arrivals with you and we’ve had some GORGEOUS gowns arrive this month. Have you had chance to come by and try these on? There really... Continue Reading
YOU ARE INVITED! On Sunday April 8th we will be hosting our annual Sample Sale at Novelle Bridal Shop in Edmonton! Pop by anytime between 10am to 3pm for your chance to find your dream dress at up to... Continue Reading
We are so incredibly excited to announce the arrival our new bridesmaid and special occasion collection, Adrianna Papell exclusively available in Novelle Bridal Shop in Edmonton! Whether you’re looking for that unique look for your bridesmaids or are... Continue Reading
Chic: Elegant and stylishly fashionable Nostalgia: Sentimental yearning for a past beautiful memory. We are so excited to announce that we are bringing Chic Nostalgia permanently to Edmonton, and will be exclusive to Novelle Bridal! To celebrate we... Continue Reading
Does the wedding dress of your dreams feature a daringly low back but you’re just not sure how to wear it without a bra? We’ll let you in on a little secret… don’t! We offer adhesive bras that... Continue Reading
We are so excited to be hosting our first ever Trunk Show for Theia White Bridal Collection at Novelle Bridal Shop in Edmonton! This is a rare opportunity for our brides to try on exquisite gowns that we usually don’t... Continue Reading
As we approach the most magical time of year, the Novelle girls have fallen head over heels for the deep and romantic colors of our new Theia Bridesmaids gowns exclusively available at Novelle Bridal Shop in Edmonton! Theia’s... Continue Reading