MENU
BOOK AN APPOINTMENT
Aspen & Ash Photography We are so excited to finally share the images from this gorgeous elopement styled shoot in Jasper featuring our Jaycee gown by Willowby. Now featured in Rocky Mountain Bride, the photographer shared their inspiration for... Continue Reading
Watters Wedding Dresses- Fall 2019 Trunk Show September 6th - 8th "The Great Expanse" 'Across oceans of time, you've sought-and thankfully found- the love of your life. We've gone just as far to curate the dreamy designs... Continue Reading
The wait is finally over ladies! We are so excited to announce the arrival of a brand new designer, exclusive to Novelle Bridal in Edmonton: Madi Lane! All the way from the beautiful beaches of Byron Bay, Australia,... Continue Reading
Save the date ladies! On the evening of June 21st we will be hosting a surprise designer bridal gown sample sale, with dresses up to 80% off!!!Priced to sell, this is an event you won't want to miss.... Continue Reading
Our lovely neighbours over at Lux Beauty Boutique recently celebrated their birthday! We all absolutely love to go there for all of our beauty needs as the staff are so friendly and knowledgeable, so we wanted to share... Continue Reading
The details in this elopement style shoot are absolutely breathtaking. Based on the stunning Prince Edward Island, we love the use of the vibrant real flowers to accessorize throughout and the intimate moments created that will last a... Continue Reading
It's that time of year again ladies, and this time it's bigger and better!! Join us on Sunday February 17th, 12 - 4pm for our Designer SAMPLE SALE with some AMAZING discounts. It can be a very fast... Continue Reading
We know that starting the process to find your dream wedding dress can be a daunting one. You may not have been shopping with friends for their gowns before, or you are overwhelmed at all of the possibilities,... Continue Reading
Christmas has come early here at Novelle! Ever since seeing them glide down the runway at New York Fashion Week this October, we've been so excited to share the new styles from WTOO by Watters Spring 2019 collection.... Continue Reading
We are so excited to finally announce the arrival of our latest designer- Maggie Sottero! Inspired by the modern romantics, the big adventures and happy surprises, Maggie Sottero aims to create graceful and timeless bridal looks with a... Continue Reading
This week we had the sparkly surprise of new pieces from Lovebird Jewelry Collective: Individually designed, heirloom quality jewelry for the modern bride. These bespoke bridal accessories are created to highlight your individual style as your wedding day... Continue Reading
Ever since the new collections from Willowby & WTOO were previewed at bridal fashion week this Spring, we have been so excited for them to arrive in store to share with all of you beautiful brides to be!... Continue Reading